CHARACTERISTICS OF A GOOD PLAN…
The essential element of a plan is that it offers a definite course of action and a method for execution.
A good plan does the following:
Provides for Accomplishing the Business Mission
- Does it accomplish the objective of the planning?
Is Based on Facts and Valid Assumptions
- Has all pertinent data been considered?
- Is the data accurate?
- Have assumptions been reduced to a minimum?
Provides for the Use of Existing Resources
- Is the plan workable?
- Are there any resources organic to the business that are not being fully utilized?
- Are there any resources available from headquarters (if applicable) that should be used?
Provides the Necessary Organization
- Does the plan clearly establish relationships and fix responsibilities?
- Does the plan provide the organization, personnel, material, and arrangements for the full period of the contemplated operation?
- Does the plan delegate authority to the maximum extent consistent with the necessary control?
Provides Direct Contact
- Does the plan permit coordination during execution by direct contact between equals and counterparts on all levels?
- Have all elements been eliminated that are not essential to successful action?
- Have all elements been reduced to their simplest, most efficient forms?
- Have all most possibilities for misunderstanding been eliminated?
- Does the plan leave room for adjustment to change in operating conditions?
- Where necessary, are alternate courses of action stipulated?
- Do adequate means exist, or have they been provided, to ensure that the plan is carried out in accordance with the manager’s intent?
Once these questions have been answered, you will be well on your way to a solid marketing strategy.
- Is the plan fully coordinated?
- When appropriate, has the manager been informed of non concurrence or non-coordination?
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